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Privacy Policy

Introduction

Welcome to Viben. This Privacy Policy outlines how we gather, utilize, store, share, and protect your personal data when you access our AI-powered personal styling, shopping assistant, and wardrobe management services via the Viben mobile application and website (www.Viben.in)

By using our Services, you acknowledge and agree to the terms of this Privacy Policy. If you disagree, please discontinue use. We may revise this policy from time to time, and significant changes will be communicated accordingly.

1. Information We Collect

We collect specific data to deliver and enhance our Services effectively.

1.1. Information You Provide

  • Photos: Images you upload, including selfies and outfit pictures, for personalized styling suggestions.

  • Account Details: Name, email, social media login details (if applicable), age, and password.

  • Onboarding Preferences: Fashion goals, style preferences, brand choices, and budget range.

  • Payment Information: Billing details required for paid features.

  • Optional Data: Profile picture, clothing size, favorite colors, preferred price range, and location.

1.2. Automatically Collected Information

  • Device Data: Operating system, model, browser type, screen resolution, and unique identifiers.

  • Usage Patterns: App interactions, language preferences, and engagement history.

  • Purchase Details: Subscription and payment status.

  • Location Data: If enabled, we may access approximate or precise location details.

  • Cookies & Tracking: Information gathered through cookies to enhance user experience.

1.3. Third-Party Data Sources

  • Social Media Integration: If you log in using third-party platforms.

  • External Services: Limited data from third-party services to improve personalization.

2. How We Use Your Information

We process your data under the following legal grounds:

  • Consent: Information provided voluntarily, such as during onboarding.

  • Contractual Necessity: Data required to offer core services like wardrobe management.

  • Legitimate Interests: Ensuring security, improving user experience, and analyzing trends.

  • Legal Compliance: Meeting regulatory and legal obligations.

Primary Uses of Your Data:

  • Service Delivery: Generating AI-driven outfit recommendations.

  • Personalization: Tailoring suggestions based on your preferences.

  • User Communication: Sending updates, offers, and customer support responses.

  • Account Security: Managing accounts and preventing unauthorized access.

  • Analytics & Optimization: Enhancing user experience based on engagement metrics.

  • Advertising: Displaying relevant fashion suggestions.

  • AI Enhancement: Refining our recommendation algorithms through anonymized data.

You can opt out of specific data processing activities by contacting hargun.ghai@viben.in.

3. Data Retention

We retain your data for as long as you actively use our Services. If your account remains inactive for two years, we may delete your data unless legally required to keep it.

You can request deletion at any time, and we will erase your data within 90 days, subject to regulatory requirements.

4. Sharing Your Information

We do not sell your personal data. However, we may share it under certain conditions:

  • Photo Storage: Securely stored and encrypted using Amazon Web Services (AWS).

  • Service Providers: Third-party vendors assisting with cloud storage, analytics, and communications.

  • Affiliates: Shared with our subsidiaries and business partners.

  • Legal Requirements: Disclosure when necessary for compliance with laws and regulations.

  • Business Transfers: Data may be transferred in the case of acquisitions, mergers, or restructuring.

  • Marketing & Promotions: Limited data may be shared for promotional effectiveness analysis.

5. Your Rights & Choices

You have control over your personal information and can:

  • Access & Update Data: Modify your details through your account settings.

  • Request Deletion: Ask us to erase your data permanently.

  • Opt-Out of Marketing: Unsubscribe from promotional messages.

  • Manage Cookies: Adjust tracking preferences via browser settings.

  • Disable Location Access: Turn off location services on your device.

To exercise any of these rights, email hargun.ghai@viben.in.

6. Account Deletion

To delete your account, contact hargun.ghai@viben.in. Once we process your request, your account and all associated data will be deleted within 30 days. Some data may be retained for legal or operational purposes.

7. Data Protection Measures

We implement industry-standard security measures to protect your data:

  • Encryption: Secure data transmission via SSL encryption.

  • Firewall Protection: Safeguarding data on secure servers.

  • Restricted Access: Limiting personal data access to authorized personnel only.

While we take rigorous security precautions, we recommend users protect their accounts by using strong passwords and keeping login credentials secure.

8. Updates to This Privacy Policy

We may update this Privacy Policy periodically. If major changes occur, we will notify you. Your continued use of the Services after updates implies acceptance of the revised policy.

For any inquiries or concerns, reach out to Support@viben.in.

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